We bring together a powerful mix of clinical expertise, insight and service.

Founded in 2004, we were one of the very first absence management companies to operate in the UK. Since that time we’ve evolved to become leaders in the Employee Wellbeing field, combining our in-house multidisciplinary clinical expertise with the latest technology and insight to deliver a much more progressive and impactful approach for our customers and their employees.

On average our service
  1. Reduces lost working time by 20-40%
  2. Recoups one working week per employee every year
  3. Helps employees return to good health and work sooner
  4. Receives a 4:1+ ROI and payback in 6 months

Who we work with.

We’ve partnered with over 200 major public and private sector organisations to help them transform the way they manage employee wellbeing, increase their operational efficiency and ultimately create higher performing companies. We typically work with organisations with 2000+ employees, across multiple departments and sites.

  • Heathrow
  • Cordant
  • NHS
  • philips

Our clinical expertise.


At the heart of our service is our multidisciplinary in-house clinical team.


24/7 Expert Care.

We’re on hand 24 hours a day, seven days a week to make sure your people get the best care possible and minimise any time they need to take off due to illness.

Holistic service.

We offer a totally holistic approach that can identify potential health and wellbeing issues and refer employees at speed to the services they need.

High employee engagement.

We also attract high levels of employee engagement, with an average of 70% of employees in organisations using our services per annum. Every year we handle over 1 million absence and advice calls.

Life-saving interventions.

Our team makes critical interventions that save more than one life every day. 26% of these ‘code red’ situations are related to mental health issues.

Unlocking the power of technology.


Keeping an eye on emerging health threats is an essential part of an organisation’s resilience. We regularly provide predictive insights for everything from Board reports to Parliamentary Bill proposals.


UK’s biggest wellbeing database.

With over a billion data points and 22 million days of absence data, our proprietary database is the largest single resource of insight into work-related illness and wellbeing in the UK.

Real-time insights for better decisions.

We deliver the live insights organisations need to make better decisions on workforce planning and potential wellbeing problems. Not only does it improve resource planning, it reduces the amount of time managers have to spend on admin.

Forecast the future with accuracy.

Keeping an eye on emerging health threats is an essential part of an organisation’s resilience. We regularly provide predictive insights for a wide variety of board reports as well as parliamentary bill proposals for the UK Government.

Meet the team.

GoodShape is led by an experienced mix of healthcare professionals, technologists and business leaders.
Alun Baker, CEO
Alun Baker
Chief Executive Officer
Stephen May, CRO 2
Stephen May
Chief Revenue Officer
Matt Woods, CMO
Matt Woods
Chief Marketing Officer
Ben Hewes, CFO
Ben Hewes
Chief Finance Officer
James Arquette, CPO
James Arquette
Chief Product Officer
Manoj Ramachandran, Company Medical Advisor
Manoj Ramachandran
Company Medical Advisor
Amanda Manswer, Operations
Amanda Manser
Director of Operations
John Coyne, Information Security and Compliance
John Coyne
Information Security & Compliance
Jacqui Pearce, Client Services Director
Jacqui Pearce
Client Services Director
Loraine Beckinsale, Client Experience
Loraine Beckinsale
Director, Client Experience
Terry Osborne, Director Marketing Operations
Terry Osborne
Director, Marketing Operations
Isabelle Borfiga, Data Scientist
Isabelle Borfiga
Innovation and Data Manager

ISO certified.


ISO 9001 Certified

The FirstCare system has evolved over 13 years base on our work with organisations ranging from NHS trusts to blue chip companies. Thanks to this experience, we’ve refined every aspect of our offer to deliver the best quality.

Business Continuity.

ISO 22301 Certified

FirstCare is reliable, and we have the independent certification to prove it. Our robust business continuity management processes, which adhere to ISO 22301 standards, mean you get a consistent, dependable service.

Information Security.

ISO 27001 Certified

Get the best protection for your sensitive data with our robust information security system, which has more than 200 different controls in place. In fact, we were the first UK absence management provider to achieve ISO 27001.

Part of a bigger health vision.

Marcol Primary Logo - Black@3x

GoodShape is part of MARCOL, an investment company that has a special focus on global healthcare services. As well as owning Atida, the leading online pharmacy brand, it is leading the way in areas such as telehealth, digital imaging and employee health and wellbeing.

Learn more
GoodShape Exhibition Stand at CIPD 21-1

We launched GoodShape at the CIPD Conference.

Watch snippets of the event and also sign-up to receive our IPSOS employee wellbeing research.